Blog
How to Choose an AI Business Coach Without Getting Sold To
There’s no shortage of people offering to help your business “with AI” right now. Some are excellent. Some are software resellers with
September 14, 2026
Field Notes · The Blog
AI tips for small business: straight talk on AI coaching.
AI tips for small business: straight talk on AI coaching.
Written for operators.
AI tips for small business, written for owners and teams doing the work. What actually sticks, what quietly wastes six months, and how to tell the difference before you sign the invoice.
No listicles, no "10 tools that will transform your business," no thought-leader Photoshop. Just notes from inside real coaching engagements — the parts we wish someone had told us first.
If you only read one thing, start with the smallest useful AI habit: pick one repeated task, coach your team on it for four weeks, then decide what to add next.
01 · Field notes
The archive
Essays on coaching, readiness, and wiring AI into tools you already run.
Reading is fine. Coaching is better.
The essays are the appetizer. The real work is a two-hour audit that tells you where AI belongs in your business — or plainly, where it doesn't.