We start with the audit.
Two hours, honest read-out. If AI is not worth it right now, that is the deliverable.
About · Who Rockstar IsWe coach judgment.
We coach judgment.
Then wire it into tools you already run.
Rockstar AI Coaching is a small, senior team of AI business coaches who help owners and their people use AI with judgment, inside the software they already pay for.
We coach the habits first, configure the tools your team already runs, and leave when the work sticks. Our audit draws on widely used guidance such as the NIST AI Risk Management Framework.
02 · The read
Who we are
Who we are
Meet Brad Killgore, the AI business coach who started as a motorhead marketer and learned to code.
Meet Brad Killgore — the founder bringing operator experience and strategic marketing discipline to practical AI coaching.
Brad founded Custom Shops Marketing (CSM) in 2013 after seeing excellent small businesses lose work to competitors with stronger marketing.
With nearly two decades in strategic marketing, Brad helps service businesses turn scattered tools and admin work into practical systems their teams can actually use.
A U.S. military veteran, published author, and lifelong car and motorcycle enthusiast, Brad brings real operator perspective to AI coaching — including the RV, powersports, and service businesses he knows firsthand.
At Rockstar, he coaches judgment and habits first, then wires in HighLevel, GenTeam, CRM, agents, and workflows the team already runs. The goal: ownership after coaching ends.
Founded Custom Shops Marketing (CSM) in 2013Nearly two decades in strategic marketingU.S. military veteranPublished author
03 · How we work
Ground rules
Ground rules
Six ways the work is different.
Coaching is the default.
Skills and judgment first. Setup helps only when it makes the habit stick.
Your team owns it.
We work in your stack and hand over the keys, docs, and training.
Ready when you are
Meet Rockstar. See if we’re a fit.
A short call, no deck, no pitch. Describe what is eating hours in the business and we will give you an honest read.
Book a Strategy Call →